HBO NOW Already Available on Apple Devices

Home Box Office announced today that HBO Now, the network's highly anticipated standalone premium streaming service, is available starting today, providing audiences with instant access to HBO's acclaimed programming, just in time for the start of the fifth season of Game of Thrones which is set to premiere on Sunday, April 12, 2015.

HBO NOW, like the HBO GO on-demand service, will offer more than 2,000 titles online, including series like Game of Thrones, True Detective, Silicon Valley, Girls, Veep, Last Week Tonight with John Oliver, and The Leftovers, as well as classics like The Sopranos, Sex and the City, True Blood, The Wire and Deadwood. In addition, HBO NOW subscribers will have instant access to more Hollywood hits like Divergent, X-MEN: Days of Future Past, Neighbors, Godzilla and Dawn of the Planet of the Apes.

The standalone streaming service from HBO, although an exclusive on Apple TV, iPhone, iPad and iPod Touch, can also be be accessed on desktops, whether Mac or PC, by purchasing an HBO NOW monthly subscription from either Apple or Cablevision's Optimum Online.  

Customers can purchase an HBO NOW subscription directly in-app through Apple for $14.99 per month, following the limited time, introductory 30 day free trial period. Upon registering with Apple, subscribers will set up HBO NOW login credentials, enabling them to watch their favorite HBO programming on their iOS devices as well as on HBONOW.com via either their PC or Mac.

Alternatively, Cablevision's Optimum Online customers can purchase an HBO NOW subscription by ordering the service online at Optimum.net/HBONOW or by calling 866-262-9329 for $14.99 per month, following the limited time, introductory 30 day free trial period. After purchasing their HBO NOW subscription, Optimum Online customers can access the service by downloading the HBO NOW app on their Apple TV or iOS device or by going to HBONOW.com. Customers then select "Optimum" from the drop down menu of providers and sign in using their Optimum username and password. Upon registering with Optimum, subscribers will set up HBO NOW login credentials, enabling them to watch their favorite HBO programming on their Apple TV or iOS devices as well as on HBONOW.com via either their PC or Mac.

HBO continues to hold discussions with its existing network of distributors and new digital partners to offer HBO NOW. But for three months, Apple gets an exclusive deal to sell the service. After that, other companies are also expected to get involved selling access to the HBO NOW app.