‘Sneakerheadz’ Documentary to Screen in Theaters and Video-On-Demand in Fall

Sneakerheadz, a tongue-in-cheek documentary about sneaker collecting directed and produced by David T. Friendly and Mick Partridge which premiered March 16 at the SXSW Film Festival in Austin will be released day-and-date in theaters and on VOD this coming fall pursuant to a deal involving Gravitas Ventures, AT&T, Complex and Submarine Deluxe.

As described in Movie Web, "Sneakerheadz sets out to ask one of the most challenging questions facing any shoe collector: To Rock or Stock? Sneakerheads will do almost anything to get their hands on a unique pair of kicks, going to such extreme lengths as hiding in trash cans to score a pair of Retro Jordan 11s to camping for days in sub zero temperatures for the latest Nike Foamposites. How did sneakers become as prized as collectable art? From the shares of Cali to the congested streets of Tokyo, Sneakerheadz examines the cultural influence of sneaker collecting around the world and delves into a subculture whose proud members don't just want to admire art, they want to wear it."

The documentary film features special appearances by pop culture notables like designers Frank the Butcher, skater/designer Rob Dyrdek, Jeff Staple of Staple Pigeon, and retailers like the legendary, lower Manhattan Alife crew and Jeff Elliott of Sneakerology along with expert collectors including DJ Clark Kent, DJ SKEE, Kansas City Royal pitcher Jeff Guthrie, and DJ Samantha Ronson who shared some insight on "the habit" and show off vaults full of prized shoe boxes.

Christopher C. Chen, Michael Finley, Andy Friendly, Stephen P. Rader, Wale, and Marc Ecko executive produced the project. Sound designer Rick Marotta, making full use of Run DMC's seminal "My Adidas," among others, provided the scoring for the film.

Sneakerheadz, in addition to playing theaters, will debut on AT&T U-Verse Video on Demand, the U-verse mobile app and on Uverse.com. Exclusive content and behind-the-scenes material will be also available on Complex.com.