10:05 AM EDT 9/3/2013
The Butler continued its reign at the Box Office, beating The One Direction documentary This Is Us, over the Labor Day Weekend according to Entertainment Weekly.
Initially, it was believed that the behind the scenes movie would triumph because it had a strong showing last week on its first day of release. It earned $2.7 million on Friday, but sales tapered off by Saturday. The Butler held on throughout Monday to secure a $20 million haul. The film, based on the experience of an African American butler in the White House, is on pace to earn $100 million during its run. It is also the first film of the summer to have retained the #1 position at the box office for three weeks straight.
"The audience continues to broaden out and get younger," TWC distribution chief Erik Lomis said of the movie.
This Is Us finished in second place with $18 million despite all the hype that accompanied it. The film, geared toward teenagers, fell below expectations.
"Everyone rolled up their sleeves and worked well together. We took a grassroots approach to the film, and we are thrilled with the result," said Rory Bruer, Sony's worldwide president of distribution.
We're the Millers finished third with $15.9 million. Planes added $10.7 million more to its total. Both films have been in the mainstay of the top five for the past few weekend. We're the Millers has crossed the $100 million threshold while Planes has taken in $73.8 million.
1. Lee Daniels' The Butler - $20 million
2. One Direction: This Is Us - $18 million
3. We're the Millers - $15.9 million
4. Planes - $10.7 million
5. Instructions Not Included - $10 million
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