Khloe Kardashian Failure Fear Prior to Launching Good American
"Keeping Up With the Kardashians" featured an episode where Khloe Kardashian seemed insecure before the launch of "Good American." The episode revealed how the Kardashian sister feared if her company would be able to do as good as sibling Kylie Jenner's cosmetics business.
Khloe Kardashian launched "Good American" in October 2016. She felt worried as the company was expected to sell 150,000 pair of jeans in its first year. The denim brand was launched with a bang with the social media support from friends and sisters. The brand opened sale of jeans with worth $1 million and it continued to grow. In around the second week of March, Vogue spotted the Kardashian sister along with her partner Emma Grede in London Selfbridges. The co-founders stocked sizes ranging from 00 to 24 there for sale.
However, the "Keeping Up With The Kardashians" episode showed that the level of insecurities were more in Khloe Kardashian than the level of self-confidence. In the sequence, the Good American founder said that she needed to prepare so many things in association with her partner, Emma Grede. She looked worried about achieving the expected sales figures. "Now, I'm nervous that I'm not going to make my investors and my business partner happy," she said.
What made her more worried was the significant sale of Kylie Jenner's cosmetics. Khloe Kardashian said that she sold hundreds of thousands units in just three minutes. "I know we're not necessarily competing against each other, but still, I have always been known as the fat sister and now that I'm over that I don't want to be known as the failing sister," the 32-year-old Kardashian sister said as quoted by E News.
Kourtney Kardashian is seen encouraging her sister and assisting her in getting rid of the fear. However, with the steady growth of the business, it has been found that Khloe Kardashian did it and she achieved the numbers successfully.