David Bowie Beats Adele's Record Even In Death
Even after his death, David Bowie continues to break records. The icon has posthumously broken a record possessed by Adele.
The artist, who passed away on Sunday, at the age of 69 and cremated soon after, saddened so many who many tried to remember him by viewing his back catalgoue. According to NME, the back catalogue was offered via the streaming service Vevo. On the day his death was announced (January 11), fans have checked out the back catalogue at least 51 million times. His "Lazarus" was viewed around 11.1 million times.
In Vevo history, this sets a new track record for the most views for any artist in 24 hours. Not only did Bowie's video saw a 5,198% increase in views; it has also booted out Adele's "Hello" out of the top position. "Hello" garnered around 36 million views when it was released on the streaming site back in October.
Before his passing, Bowie was still able to release his final album "Blackstar" on his 69th birthday, Jan 8. Producer Tony Visconti shared with Rolling Stone Magazine that just a week before his death, Bowie was already talking to him about a "follow-up to Black Star." The producer cannot be happier and thought the artist must still have at least a few more months. Because the artist died, the producer surmised that he must have "taken ill very quickly after that phone call."
"Blackstar" is currently doing well at the charts. It is already set to becoming the artist's first number one album in the United States. A boost in sales was seen after the news of his death broke out on Monday. BBC reports that in the United Kingdom, the same trends can be seen. "Blackstar" is set to become the top album, and his past albums are all anticipated to enter the top 100.
The most viewed video "Lazarus" can be watched below. Check it out.