Lana Del Rey Will Model For H&M
By Molly Horan | Jul 17, 2012 05:33 PM EDT
Lana Del Rey, an indie singer known for her YouTube hit "Video Games" and her infamous performance of "Video Games" on "SNL" can now add H&M model to her resume. The clothing store that caters to men, women and kids has hired Del Rey to model for their fall and holiday advertisements.
In addition to appearing in stills, Del Rey will be working H&M apparel in a TV ad set to air in the fall. Del Rey's style seems like a good match for the slightly off beat H&M which, according to PR manager Chloe Bowers, will feature clothes that highlight "curves and waist" this fall. No word on whether H&M plans to sell the kind of flowered head wreaths Del Rey has been known to accessorize with.